Youngevity announces cross-marketing agreement with Icelandic Glacial
Youngevity announced that it will be adding Icelandic Glacial to its growing, multifaceted lineup of lifestyle brands in the health, wellness, and food and beverage industries by agreeing to an exclusive sales and marketing agreement with the brand. Youngevity and Icelandic Glacial will be exclusive cross-marketing partners for each other internationally for three years. The partnership includes packaging the super-premium spring water from Iceland with various Youngevity products including 90 For Life supplements. Icelandic Glacial and Youngevity will work exclusively with one another as joint development partners to create exciting new products across the lifestyle, health, and food and beverage industries with the potential for a drinkable CBD product being at the forefront of potential collaborations. These products will be made available through Youngevity's sizeable direct selling network.