Phunware announces PhunCoin Lauch Alliance
Phunware announced the creation of the PhunCoin Launch Alliance, a data ecosystem for brands looking for innovation in mobile user engagement and rewards. This program is a blockchain-powered, mobile-first data ecosystem connecting brands and consumers without intermediaries. Phunware's multiscreen as a service, or MaaS, platform currently reaches one in 10 mobile devices globally, comprised of more than one petabyte of data growing at more than five terabytes per day. Using the company's fully-regulated and fully-compliant cryptocurrency security token, PhunCoin, as the economic core of its data exchange, the company has crypto-enabled its MaaS platform, making PhunCoin uniquely positioned for mainstream adoption by both brands and consumers worldwide. This new ecosystem offers brands audience insights and interactions through a value-based exchange, while allowing consumers to take control and be rewarded for sharing their personal information and data. While the black box approach to buying data and audiences has worked well up until now, increasingly companies share the same concerns around data privacy, respect and economic incentives as consumers. Phunware has architected both its data exchange and its PhunCoin ecosystem to allow brands to purchase PhunCoin using their traditional mobile marketing dollars and then use those PhunCoin to directly access audiences on Phunware's data exchange. For January and February, PhunCoin Launch Alliance participants will receive incentive multiples on their marketing spend with Phunware.