Alkaline Water enters agreement to expand presence in convenience stores
Alkaline Water announced that it has entered into a retail services agreement with New Jersey-based E.A. Berg Associates to expand its retail channels, specifically its presence within the convenience store sector. Under the agreement, E.A. Berg will assist the company in obtaining expanded retail presence for its flagship Alkaline88 premium bottled alkaline drinking water within the convenience store channel across several territories. The agreement entails 22 E.A. Berg retail sales representatives selling Alkaline88 to convenience stores located across Northern California, Southern California, and the Texas cities of Houston, Austin, Dallas, and San Antonio. These representatives will help market the brand via customized vans that prominently display the Alkaline88 logo as they visit stores within their territories. In total, their reach is expected to cover more than 13,000 convenience stores in the above-noted markets. The Alkaline Water company expects that the E.A. Berg team focus on the Alkaline88 brand will lead to substantial on-shelf presence and market share gains within this new channel. In addition to the 22 sales representatives in dedicated customized vans, E.A. Berg will dedicate four retail district managers, along with an administrative team, that will focus exclusively on successful distribution and sell-through of the company's product.