Facebook users and advertisers not 'leaving in droves,' says Jefferies
Jefferies analyst Brent Thill says that contrary to popular belief, his Facebook data checks do not point to users and advertisers "leaving in droves." However, there is no inflection on user growth and there remains "cleanup work left as social fatigue still lingers," Thill tells investors in a research note titled "A Dive Into The Data: Stabilizing but Not Out of the Woods Yet." Facebook remains a tier one platform for advertising spend with Instagram showing positive drivers of growth, adds the analyst. Thill thinks Facebook shares, over the course of 2019, shares will "slowly re-rate" as the company's revenue growth and margin outlook become clearer. The analyst keeps a Buy rating on Facebook with a $180 price target. The social media giant closed Friday at $150.04.