Jefferies says buy Acushnet, Callaway after 600 person golf survey

After surveying over 600 respondents between the ages of 17 and 34 years old in metro statistical areas where there is a Topgolf location, Jefferies analyst Randal Konik recommends buying shares of both Acushnet Holdings (GOLF) and Callaway Golf (ELY). The analyst says the survey supports his thesis that off-course concepts, such as Topgolf, are driving new, and younger, entrants to the sport. The golf industry has undergone a significant transformation over the past decade, and stands to benefit from several key demographic and secular tailwinds, Konik tells investors in a research note. Only around half of Baby Boomers have retired and off-course concepts are growing rapidly and driving new entrants to the sport, Konik says. He views Acushnet as the best-positioned to benefit from an Improving industry backdrop. Further, Callaway's "innovation engine" should help it defend its market share while acquisitions support future growth, the analyst adds.

GOLF

Acushnet Holdings

$23.52

0.29 (1.25%)

ELY

Callaway Golf

$15.54

0.37 (2.44%)