Snap announces new augmented reality and camera search experiences
Snap announced new augmented reality and camera search experiences for creators, partners, and Snapchatters, the company reported in conjunction with its developer partner event. Lenses, Snap's augmented reality product, "combine some of the world's most advanced augmented reality technology with the unparalleled creativity of the Snapchat community," the company said. Scan, Snap's camera search experience, can "unlock relevant experiences based on what is in the viewfinder or environment," the company said. Snap's Lens Studio is a free, publicly available desktop app for anyone to build and distribute Lenses on Snapchat. Today, Snap is updating Lens Studio to include "even more capabilities for Lens creation, including templates for hand tracking, body tracking, and pet tracking," the company announced. Snap is also introducing a new, unified Lens experience on the platform and additional, robust camera search capabilities. "AR Bar" and "Scan" will begin rolling out soon to Snapchatters, the company reported.