Skechers CEO says believes 'momentum will continue' into Q2
"The momentum we experienced in 2018 is continuing as we again achieved a new quarterly sales record in the first quarter of 2019," said CEO Robert Greenberg. "Our focus has been on designing and delivering relevant product across all genders and categories and supporting it with targeted marketing for our diverse consumer base. In the first quarter, Skechers GOrun Razor 3 Hyper received the Editor's Choice award by Runner's World, we were on fashion week runways in Berlin and London, launched both a new men's campaign during the Super Bowl with football legend and broadcaster Tony Romo, and a fresh women's campaign with pop superstar Camila Cabello, who appeared in Skechers D'Lites in store windows, magazines, and on television and billboards around the world. We also sponsored the Skechers Performance Los Angeles Marathon and several Skechers elite golfers and runners recorded victories. We are continuing to capitalize on the chunky trend we developed with our heritage styles across both men and women-with new styles shipping around the world throughout 2019. We are already seeing a positive impact in sales with the launch of our television campaigns for Spring, and we believe our momentum will continue into the second quarter. Further, we're looking forward to meeting with our domestic and international accounts and partners over the next two months, presenting our new styles and marketing."