F5 Networks names Mika Yamamoto chief marketing, customer experience officer
F5 Networks announced the appointment of two new executive vice presidents to its leadership team to oversee the company's marketing and customer experience initiatives, as well as its vision for technology and innovation. In the newly created role of Executive Vice President and Chief Marketing & Customer Experience Officer, Mika Yamamoto will be responsible for leading the company's marketing strategies across segments, channels, and geographies as F5 continues to evolve into a multi-domain and multi-platform business worldwide. She will also work to ensure customers remain at the forefront of the company's Digital Transformation initiative, with a special focus on their buying experience. Yamamoto began yesterday, May 6th. Starting July 1, 2019, Geng Lin will take on the role of Executive Vice President and Chief Technology Officer, charged with setting the technical vision for the company. His focus will be on boosting F5's next-generation technological capabilities through organic and inorganic innovation, including advanced research initiatives and strategic partnerships. Yamamoto served as Global President of Marketo. Lin arrives at F5 from J.P. Morgan Chase, where he served as Managing Director, Chief Development Officer and Head of Engineering for consumer and community banking.