Rogers Communications subsidiary announces exclusive partnership with Contobox
Rogers Media and Contobox announced an exclusive partnership with the launch of R.E.D. Contobox, a data-driven advertising platform. The announcement comes as Rogers Media unveiled its 2019/2020 prime-time schedule, just ahead of Rogers Media Sales' upcoming agency presentations. Powered by Rogers enabled data, or R.E.D., and Contobox's ad technology platform, R.E.D. Contobox is sold by engagement vs. a traditional CPM model. R.E.D. Contobox will be represented exclusively to Canadian ad agencies as part of Rogers media sales' R.E.D. first-party data solutions. Agencies will be able to take advantage of R.E.D. Contobox both as a managed and programmatic service.