Piper survey shows 'surprisingly high amount of interest' in 5G iPhones
Apple will likely ship 5G iPhones in the second half of 2020, and while still early to be talking about the devices, the 5G iPhone's "integration into the investor narrative" around Apple shares has already begun, Piper Jaffray analyst Michael Olson tells investors in a research note. The analyst's survey of over 1,000 U.S. iPhone owners shows that nearly 20% are interested in purchasing a 5G iPhone. This is a "surprisingly high amount of interest" given limited 5G marketing to date and the high price point, says Olson. He believes interest in 5G "will only grow from here." While the analyst thinks excitement around this year's iPhones will be limited, he believes that as long as Apple's services revenue continues to perform well, it will "tide many investors over" until anticipation for 5G iPhones intensifies. He maintains an Overweight rating on Apple shares with a $230 price target. The stock closed Friday down $3.23 to $175.07.