IBM launches 'self-service advertising solution' Watson Ads Builder
IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence, AI,designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property. Watson Ads Builder is designed to enable agencies and developers to ingest and understand a brand's information and create dialogue that is unique to each consumer, helping to deepen engagement and drive brand loyalty. For example, a creative agency can leverage Watson Ads Builder to create a unique brand experience for an airline client. The ad can enable a conversation and answer the most anticipated questions, like the best time to purchase a plane ticket or details around in-flight experiences -- all based on near real-time dialogue. Prior to Watson Ads Builder, the typical conversational design solutions might take months to develop and could require specialized skills and manual effort. Watson Ads Builder can help simplify this process by using Natural Language Generation and Watson technology to encourage brands to create, deploy, chat and connect with consumers with speed. "Consumer expectations are shifting, and people expect the ability to communicate with brands on demand," said Jeremy Hlavacek, Head of Revenue for IBM Watson Advertising. "Watson Ads Builder can change where, when and how brands connect with consumers -- helping marketers increase loyalty and purchase consideration."