Perion Network announces Undertone, Alphonso partnership
Perion Network announced that Undertone and Alphonso are partnering to bring together Undertone's digital creative capabilities and reach with Alphonso's large-scale TV viewership data. The combination will allow brands to create synchronized digital branding experiences, personalized across digital screens and platforms, at scale. With this partnership, Undertone can now leverage user-level viewing and exposure data, powered by Alphonso's video AI, to sequence campaigns across hundreds of publishers and mobile apps. For consumers, this delivers a more seamless and strategic experience. Marketers can follow a TV exposure with the right digital message that is built on Undertone's formats and developed by its internal Pixl Studio.