WarnerMedia names upcoming DTC service HBO Max
AT&T's (T) WarnerMedia unveiled HBO Max as the name of its new streaming service, which will offer a direct-to-consumer experience for everyone ranging from families with young children to adults of all ages. The new service will be "Maximized" with an extensive collection of exclusive original programming and the "best-of-the-best from WarnerMedia's enormous portfolio of beloved brands and libraries," the company said. New deals with Warner Bros. Television and others for HBO Max include: The exclusive streaming rights at launch to all 236 episodes of "Friends"; The exclusive streaming rights at launch to all episodes of "The Fresh Prince of Bel Air" and "Pretty Little Liars"; The exclusive streaming home to a string of new Warner Bros.' produced dramas for The CW beginning with the fall 2019 season, including the new DC Entertainment series "Batwoman," and "Katy Keene"; New exclusive movie production deals with Greg Berlanti and Reese Witherspoon. Berlanti will produce an initial four movies focused in the young adult space, while Witherspoon will produce at least two films. HBO Max, scheduled to launch commercially in spring of 2020, is anticipated to premiere with 10,000 hours of premium content.