Marriott signs pact with GNV to debut first W Hotel in Argentina
Marriott International has signed an agreement with GNV Group to bring its iconic W Hotels Worldwide brand to Argentina for the first time in Buenos Aires. The hotel - expected to open in 2024 - and its planned residences will be located within a $100M, 34-story, mixed-use tower poised to rise in the heart of the Puerto Madero neighborhood. "We are thrilled to be working with GNV Group to bring the inimitable W experience to the highly desirable Madero Harbour development, as Puerto Madero is one of Buenos Aires' most sought-after neighborhoods," said Laurent de Kousemaeker, Chief Development Officer, Marriott International, Caribbean & Latin America. "Puerto Madero is poised to become one of Latin America's coveted luxury destinations, as residential, office, and retail entities thrive within its chic, bohemian vibe, surrounded by high-energy nightlife, lush green spaces, and perfect walkability."