Genius Brands CEO says 'multitude of products' coming to market this year
Genius Brands International released a letter to shareholders from Chairman & CEO Andy Heyward. The letter read, in part, "It takes four years to launch an animated TV series. From idea to animated production, to merchandise on shelf, it takes four years. It can't be done any quicker. We now have a hit show on Nickelodeon's Nick Jr. and a hit show on Netflix. We are launching a 3rd property which we believe has the same if not greater hit potential, Stan Lee's Superhero Kindergarten, and will shortly announce a broadcast partner. We are about to realize the results from the first consumer products based on Llama Llama and Rainbow Rangers, both of which we started working on four years ago...To go from million-dollar brands to BILLION dollar brands, requires one thing only. The cartoons must be able to generate massive consumer products licensing programs. When kids like a show, they want to own the products that feature the series' characters on them. Those are the pajamas, the sneakers, the toys, the books, the video games, the bedding, the bikes and ride-ons, the vitamins, the cereals, and the innumerable other kids' products. Without merchandising, there can be no billion-dollar brand, but with a strong licensing program, the numbers can become staggering. Power Rangers, Teenage Mutant Ninja Turtles, Pokemon, and Strawberry Shortcake, are a few examples of the many that have crossed that threshold.Today, we have two such properties that we believe will get there, Llama Llama and Rainbow Rangers. And our 3rd property we just announced, Stan Lee's Superhero Kindergarten, albeit early, has every element to do so as well...Today, we stand on the verge of our "4 years" from when we first created the Llama Llama animated series and Rainbow Rangers. We have a multitude of products, which are now coming into the market this year. The licensees/manufacturers are among the best in the business...With each product sold, Genius enjoys a 10% on average gross royalty payment."