First round of tariffs likely absorbed by Apple, says Wedbush
Wedbush analyst Daniel Ives does not believe Apple will pass the costs of the 10% tariff placed on $300B of Chinese goods by President Trump to U.S. consumers on the new smartphones hitting the market this September. All indications the analyst is seeing from the field and across the supply chain indicate the trifecta of smartphones will officially be released in the second week of September with pricing being very similar to last year's models. If the tariffs go ahead as planned this will reduce 2020 EPS by roughly 50c-55c based on his $12.80 estimate for the year, with Apple looking to absorb this first round of tariffs, he contends. However, Ives believes Apple is aggressively looking at alternative options within the supply chain in light of this "U.S./China UFC trade battle" around moving 5%-7% of iPhone production to India and/or Vietnam, away from China. The analyst reiterates an Outperform rating and a $245 price target on the shares.