Apple iPhone replacement cycle continues to extend, says Credit Suisse
After Apple's September Special Event, Credit Suisse analyst Matthew Cabral says the event featured only incremental iPhone enhancements, with triple camera the biggest addition year over year. As a result, the analyst thinks the replacement cycle continues to extend ahead of 5G coming in the second half of 2020. The two biggest surprises for him were the $699 price point for iPhone 11, as Apple reverses the steady upward march of ASPs over the past few years, and very attractive pricing for TV+, a move that suggests Apple may be more focused on seeding the subscriber base for the long-term rather than maximizing near-term profitability on the offering, particularly when factoring in the free year for device purchasers. Cabral expects the stock to remain range-bound near-term as another lackluster iPhone cycle and the ongoing overhang from the U.S./China trade dispute remain on the front burner. He reiterates a Neutral rating and $209 price target on the shares.