Breaking News Instant updates and real-time market news.

AAPL

Apple

$217.57

3.81 (1.78%)

09:24
09/11/19
09/11
09:24
09/11/19
09:24

Apple price target lowered to $204 from $211 at Maxim

Maxim analyst Nehal Chokshi lowered his price target on Apple to $204 after its Special Event presentation, saying the company's announcements of new iPhones and Watch models were all in-line with expectations. The analyst also states that the Apple TV+ subscription terms were 2-times lowers than his estimate and should weigh on Apple's gross margins. Chokshi keeps his Hold rating on Apple.

AAPL Apple
$217.57

3.81 (1.78%)

09/11/19
WEDB
09/11/19
NO CHANGE
Target $245
WEDB
Outperform
Special event 'a positive growth catalyst' for Apple going forward, says Wedbush
Following the highly anticipated Apple (AAPL) Special Event, Wedbush analyst Daniel Ives notes that the company unveiled its trifecta of new iPhones, next generation iPad and Apple Watch coupled with the pricing for Apple TV+ of $4.99 per month and the launch date of November 1. The pricing of Apple's streaming TV service at $4.99 per month is a "show stopper" and a "major shot across the bow" at the likes of Netflix (NFLX) and Disney (DIS), among others, he contends. The analyst also notes with Apple caught in the crossfire on the U.S./China trade battle over the last six months, the company is highly anticipating this iPhone 11 slate of smartphones to stimulate demand especially in the key China region. Ives reiterates an Outperform rating and $245 price target on the shares as he views the event as a "positive growth catalyst for Cupertino going forward."
09/11/19
FBCO
09/11/19
NO CHANGE
Target $209
FBCO
Neutral
Apple iPhone replacement cycle continues to extend, says Credit Suisse
After Apple's September Special Event, Credit Suisse analyst Matthew Cabral says the event featured only incremental iPhone enhancements, with triple camera the biggest addition year over year. As a result, the analyst thinks the replacement cycle continues to extend ahead of 5G coming in the second half of 2020. The two biggest surprises for him were the $699 price point for iPhone 11, as Apple reverses the steady upward march of ASPs over the past few years, and very attractive pricing for TV+, a move that suggests Apple may be more focused on seeding the subscriber base for the long-term rather than maximizing near-term profitability on the offering, particularly when factoring in the free year for device purchasers. Cabral expects the stock to remain range-bound near-term as another lackluster iPhone cycle and the ongoing overhang from the U.S./China trade dispute remain on the front burner. He reiterates a Neutral rating and $209 price target on the shares.
09/11/19
DADA
09/11/19
NO CHANGE
Target $270
DADA
Buy
Apple TV+ announcement 'most significant' at Special Event, says DA Davidson
DA Davidson analyst Tom Forte keeps his Buy rating and $270 price target on Apple (AAPL) after its Special Event presentation yesterday. The analyst notes that the company's Apple TV+ pricing at $4.99 was the "most significant" of the announcements, even though he expects the competitive pressure on Roku (ROKU) from Apple's free 1-year SVOD service to be small, recommending that investors buy Roku on weakness. Forte also believes that Apple has a high chance of exceeding its "very low expectations" for new iPhone sales because of the possibility of tariffs possibly raising prices on next year's devices.
09/11/19
FBCO
09/11/19
NO CHANGE
FBCO
Netflix head start unlikely dented by Apple TV+, says Credit Suisse
Credit Suisse analyst Douglas Mitchelson notes that his Netflix (NFLX) thesis already presumes increased competition in the future and Apple (AAPL) is noteworthy as it certainly has a "terrific brand and global distribution platform." However, the analyst believes Netflix's 10-year head start, scale, breath of content and customer engagement is unlikely to be dented by an Apple TV+ subscription service with a relatively light content slate and no library content. In fact, Apple TV+ looks more like an HBO (T) or Showtime than a Netflix, Hulu or Amazon Prime (AMZN), he contends, adding that he continues to believe SVOD will not be a zero sum game. Lastly, Mitchelson would expect Apple TV+ would more likely displace a runner-up than the leader.

TODAY'S FREE FLY STORIES

Get Full Fly Access

Breaking market intelligence sent straight to you
Our team of experts analyze every news story and filter out the noise to deliver real-time market moving news.
Up-to-date information on important industry events
Get real-time updates on events that are moving the market—from conferences and calls to syndicate announcements.
News focused on the companies in your portfolio
Create up to 12 portfolios with 150 stocks each, and see how active they are in market news.