XPO Logistics wins contract to optimize supply chain for JD Sport's GO Outdoors
XPO Logistics has been selected by JD Sports to optimize its UK supply chain for retail brand GO Outdoors. The GO Outdoors store network has been part of JD Sports Fashion since 2016. XPO will integrate the distribution of stock for GO Outdoors with other JD Sports brands, including Blacks, Millets and Ultimate Outdoors. XPO has established a 353,000-square-foot distribution hub for JD Sports in Middlewich, Cheshire. The new facility will enable the consolidation of three existing warehouse operations at Rochdale, West Hallam and Swadlincote and integrate the branded direct-to-store supply chain. All existing delivery streams to stores, as well as e-commerce support, will be managed as a true multichannel solution. Distribution will be consolidated into a single, dedicated delivery network with in-cab technology providing real-time tracking and reporting. The fleet will distribute store replenishment stock, deliver e-commerce click-and-collect orders to more than 300 Outdoor Division stores in the JD Sports brand portfolio, and support e-commerce fulfilment across all Outdoor brands.