Accenture Interactive to aquire French data marketing firm Sutter Mills
Accenture has agreed to acquire Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. The acquisition requires prior consultation with the relevant works councils and would be subject to customary closing conditions. Financial terms of the transaction are not disclosed. The acquisition would strengthen Accenture Interactive's ability to help brands, in France and throughout Europe, to leverage data to deploy innovative marketing strategies, the company said in a statement. "The acquisition of Sutter Mills would be a key step in our growth strategy," said Olivier Girard, country managing director of Accenture in France and Benelux. "Its expertise, combined with Accenture Interactive's leading capabilities in experience design and digital commerce, would further our ability to provide clients with the services they demand to support their evolving growth agendas."