Children's Place announces Gymboree brand relaunch planned for early 2020
The Children's Place announced that Gymboree will relaunch in early 2020 on an enhanced website, Gymboree.com, and in shop-in-shop locations in over 200 select The Children's Place stores in the U.S. and Canada. The online experience will also feature Gymboree's easy-to-use app, giving customers a convenient option to shop on their mobile devices by connecting them to the collections they love most. Additionally, all online purchases will now include a "Free Shipping, Free Returns, Everyday" policy, with no minimum purchase, further reinforcing Gymboree's commitment to its loyal customers. The Gymboree in-store shopping experience will launch in tandem with Gymboree.com with product offered in more than 200 The Children's Place stores in the U.S. and Canada. Gymboree will launch with collections that return the brand to its classic roots of playful, bow-to-toe offerings that celebrate childhood and help families look their best for any occasion. Collection themes will span across apparel and accessories, and will reinforce Gymboree's hallmark of letting kids be kids a little longer. New and classic themes will capture the spirit of imagination and come to life in vibrant color palettes, prints, textures, graphics and high-quality, durable fabrics. Gymboree will launch a new, enhanced loyalty program which will reward customers for every purchase. The new program will also provide members with special offers on their childrens' birthdays, exclusive access to bonus events and opportunities to earn extra points.