Activision CEO says 'no reason' company can't reach 1B users, CNBC saysActivision Blizzard CEO Bobby Kotick said that he sees "no reason" why the game publisher can't achieve 1B users in five years, CNBC reports, citing comments Kotick made at CNBC's Evolve summit in Los Angeles. "We have 350 million users in 190 countries," Kotick said. "I see no reason that number shouldn't be 1 billion in five years." The CEO said that the ability to play games on one's phone instead of an expensive console or gaming PC has changed the whole industry, adding that the company's goal is to evolve its franchises to get onto mobile, the report says. Reference Link |