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LB

L Brands

$17.18

1.78 (11.56%)

17:50
11/21/19
11/21
17:50
11/21/19
17:50

L Brands cancels Victoria's Secret Fashion Show for 'more current platforms'

The CFO of L Brands, Stuart Burgdoerfer confirmed, while speaking on the company's earnings conference call, that the company has cancelled the Victoria's Secret Fashion Show, amid a retreat from certain marketing formats The CFO said: "With that said, it was a very important part of the brand building of this business and was an important aspect of the brand and a remarkable marketing achievement. And with that said, we're figuring out how to advance the positioning of the brand and best communicate that to customer. L Brands management noted that it will "be communicating with customers, through lots of vehicles, including social media and various more current platforms, if you will."

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LB L Brands
$17.18

1.78 (11.56%)

11/21/19
LOOP
11/21/19
NO CHANGE
LOOP
L Brands price target lowered to $14 from $15 at Loop Capital
Loop Capital analyst Laura Champine maintained a Sell rating on L Brands and lowered her price target on shares to $14 from $15 as the analyst sees "significant risks to the company hitting its full-year EPS guidance" without a better margin trajectory over the holidays for its Victoria's Secret brand. Champine noted that the new management team for Victoria's Secret began updating merchandise back in August, but still saw deceleration in the October quarter comp on a one- and two-year basis.
11/21/19
MKMP
11/21/19
NO CHANGE
Target $17
MKMP
Neutral
L Brands price target lowered to $17 from $21 at MKM Partners
MKM Partners analyst Roxanne Meyer lowered her price target on L Brands to $17 and kept her Neutral rating after its Q3 results, noting that while the outcome was better than anticipated, the company's business is "far from stable". The analyst states that "significant cost cuts" helped L Brands' in-line Q3 and Q4 EPS views, as comps and margins at Victoria's Secret continued to lag expectations. Meyer adds that while remains "in awe" of the company's Bath & Body Works comps/operating income growth, the disappointing performance at VS remains a "significant offset" and is becoming "increasingly concerning".
11/18/19
WEDB
11/18/19
NO CHANGE
Target $16
WEDB
Neutral
L Brands price target lowered to $16 from $20 at Wedbush
Wedbush analyst Jen Redding lowered her price target for L Brands to $16 from $20 ahead of the company's Q3 results on November 20, saying she sees downside to consensus estimates. Redding tells investors in a research note that her firm's data shows steep increases in markdown rates as likely driving sales, particularly at core Victoria's Secret, where margin weakness is more than offsetting strength in revenues at Bath & Body Works.
11/12/19
LEHM
11/12/19
INITIATION
Target $16
LEHM
Underweight
L Brands initiated with an Underweight at Barclays
Barclays analyst Adrienne Yih initiated coverage of L Brands with an Underweight rating and $16 price target. The analyst cites the company's continued challenge in turning around the VS and PINK brands, its ongoing negative comps, and its inventory growth outpacing sales demand.

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