Gol Linhas records highest historical sales for Black Friday
Gol Linhas recorded its highest historical sales for a Black Friday campaign. Over R$120M in sales were recorded in 24 hours, totaling over 450,000 tickets for travel during the December 2019 to June 2020 period. The most popular destinations were Sao Paulo, Rio de Janeiro, Brasilia, Recife and Salvador. GOL's Black Friday sales, on the first day of promotions, jumped 38% over Black Friday 2018, and ticket volumes increased 51% year-over-year. The average fare was below R$265 and over 165,000 tickets were sold at fares below R$150. In total, over 3M seats were included in the promotion that will end on the morning of Monday, December 2. Around 4M unique visitors accessed GOL's digital channels on Black Friday 2019, representing a 35% growth over 2018. Over 28% of Black Friday sales were made through GOL's smartphone app.