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PTON

Peloton

$33.61

-3.19 (-8.67%)

14:47
12/03/19
12/03
14:47
12/03/19
14:47

Raymond James says Peloton ad backlash worth monitoring, shouldn't affect sales

Raymond James analyst Justin Patterson said Peloton's latest U.S. ad campaign, "Gift That Gives Back," has received significant backlash on social media and he believes the "social outcries" and negative press about the advertising bears monitoring. However, he expects the ad will get pulled and noted that Peloton "has been a meme in the past" without it having hurt the company's trends. In addition, Peloton "got an ad right" as its U.K. ads are garnering 6.7M views over two weeks, which Patterson said is "dramatically more" than other recent Peloton ads there. The analyst, who does not think the U.S. ad backlash will do much to affect holiday sales, reiterated his Outperform rating on Peloton shares, which are down $3.40, or 9.2%, to $33.44 in Tuesday afternoon trading.

  • 09

    Dec

PTON Peloton
$33.61

-3.19 (-8.67%)

11/06/19
LEHM
11/06/19
NO CHANGE
Target $33
LEHM
Overweight
Barclays does not see Peloton rally despite 'very encouraging' Q1
Peloton Interactive's "solid" fiscal Q1 results are "very encouraging," but the stock is unlikely to be "rewarded meaningfully," Barclays analyst Deepak Mathivanan tells investors in a post-earnings research note. Sentiment around loss-making initial public offerings with upcoming lock-up expirations "remains sour," and Peloton is likely to be lumped into a similar bucket near-term, says the analyst. With that said, Mathivanan remains bullish on the secular trends in connected fitness and Peloton's long-term competitive position. He raised his price target to $33 from $32 and keeps an Overweight rating on the shares.
11/14/19
BERN
11/14/19
NO CHANGE
Target $29
BERN
Outperform
Lower priced Peloton treadmill could generate higher sales, says Bernstein
Bernstein analyst Jamie Merriman tells investors in a research note that given the high price point of Peloton's connected treadmill Tread, she forecasts limited sales volumes over the next five years, expecting cumulative sales of ~500K compared to ~3.3M bikes additional bikes sold by 2024. However, a lower priced treadmill could generate higher sales dollars, Merriman says. She keeps an Outperform rating and $29 price target on the shares.
11/19/19
JPMS
11/19/19
NO CHANGE
Target $34
JPMS
Overweight
JPMorgan reiterates Overweight rating on Peloton after management meetings
After hosting investor meetings with management, JPMorgan analyst Doug Anmuth reiterates an Overweight rating on Peloton with a $34 price target. The company has "multiple near-term drivers," including the Bike Home Trial, new marketing for 0% financing, new 0% Tread financing for three years, and this week's launch in Germany, Europe's largest fitness market, Anmuth tells investors in a research note. The analyst continues to believe Peloton is well positioned to disrupt the fitness industry and he sees "significant runway for profitable growth."
12/02/19
KEYB
12/02/19
NO CHANGE
Target $45
KEYB
Overweight
Peloton price target raised to $45 from $32 at KeyBanc
KeyBanc analyst Edward Yruma raised his price target for Peloton to $45 from $32 to reflect positive growth from the 30-day trial rollout, saying he thinks valuation is "attractive" given its strong growth potential. In a research note to investors, Yruma says he thinks it is appropriate to view Peloton as both a retail and subscription business.

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PTON

Peloton

$32.48

-2.295 (-6.60%)

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TEN

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$NSD

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