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KO

Coca-Cola

$54.42 /

-0.01 (-0.02%)

06:23
12/17/19
12/17
06:23
12/17/19
06:23

Coca-Cola names Manolo Arroyo as chief marketing officer

Coca-Cola on Monday announced that Manolo Arroyo, president of the company's Asia Pacific Group, will take on the role of chief marketing officer in addition to his current responsibilities following the reitrement of Chief Growth Officer Francisco Crespo. The company stated that: "Three main areas will be embedded in the organizations of three senior leaders: Integrated global marketing, which includes teams for Creative, Category, Marketing Operations, Design and Knowledge & Insights, will report to Manolo Arroyo, who will be Chief Marketing Officer, in addition to continuing to serve as president of the company's Asia Pacific Group; Corporate strategy will report to CFO John Murphy; Customer and commercial operations will report to President and COO Brian Smith. The alignment of integrated global marketing under Arroyo will more closely integrate marketing within operations. Arroyo will continue to lead the Asia Pacific group, reporting to Smith. In addition, Arroyo will report directly to Quincey as part of his new marketing duties." The structural changes take effect Jan. 1, 2020. "We know consumer needs are changing faster and faster, and it is critical for the company to be agile in how it responds and adapts," Quincey said. "Manolo's dual leadership over operations and marketing is a new structure for us, and we anticipate that it will evolve in the months ahead. Manolo's focus will range from developing work that can be used around the globe to supporting local campaigns."

KO Coca-Cola
$54.42 /

-0.01 (-0.02%)

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