Hi-Tec Sports announces 2020 collaboration with Sealand Gear
Hi-Tec Sports, a subsidiary of Apex Global Brands, announced a new collaboration between HI-TEC and Sealand Gear, the South African-based upcycle and ecocycle brand. Designed and developed with HI-TEC footwear licensee International Brands Group, the explorative design collaboration will feature an enviromentally concious limited-edition release of HI-TEC's iconic Sierra Re:Flex trail shoe, which marks Sealand's debut within the footwear industry, as well as a collection of everyday travel bags and accessories. Emphasizing the city-to-trail functionality of both brands, the outdoor crossover collaboration draws inspiration from travel of all forms, whether it be the explorer, the daily commuter, the jet-setter or festival go-er. The newly designed model of the Sierra Re:Flex trail shoe featured in the collaboration will incorporate environmentally conscious materials and be packaged in resuable dual-purpose fuctional travel kits that will replace the conventional shoebox and eliminate excess waste. The collaboration will be available to view during Paris Fashion Week from January 16-22, 2020 at Awaykin Showroom and is scheduled to launch Summer 2020 at select retailers worldwide.