2020-05-01 12:32:06 FB
05/01/20 05/0112:32 05/01/2012:32 | Facebook could lose key seal of approval for ad measurement, WSJ reportsThe Media Rating Council, the media industry's measurement watchdog, has warned Facebook that it is at risk of losing a seal of approval due to deficiencies in how its reports on the effectiveness of advertising on its products, according to a letter reviewed by The Wall Street Journal, Jeff Horwitz and Suzanne Vranica report. According to the letter, the Media Rating Council says that Facebook has failed to address advertiser concerns arising from a 2019 audit performed by Ernst & Young concerning how it measures and reports data about video advertisements. "The Committee felt strongly that the lack of response and detailed action plans by Facebook within 60 days would lead them to take negative action," the letter says. "This feedback should be considered a strong message to Facebook." Reference Link |
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