First National Bank of Long Island launches new branding

The First National Bank of Long Island announced the introduction and roll-out of its new branding initiative. The Bank's branding work began nearly a year ago. It was essential to maintain front and center that while The First National Bank of Long Island has a fresh, new look, it is in fact the same great bank its customers know and value. The "Customer First" banking experience for which First National is known remains the linchpin of the Bank's core culture and brand. The Bank's first ad in the campaign, the "launch ad," features an illustration of a rocket. It's headline, "GoFirst and see how far you can go." led the creative team to the tagline, "Go First. Go Far." It is a succinct communication of the significant advantages of banking with First National: going "first," being top priority, and being able to go farther towards one's financial goals as the result of banking with First National. It is also a call to action by way of the invitation to "Go First," meaning "choose First National." The Bank's new logo was designed to incorporate the Bank's name into a graphic that would be distinctive, legible and easily recognizable. A highlight of the Bank's updated branding is a state of the art, custom website.