Under Armour announces creation and launch of Curry Brand

Under Armour, in partnership with Stephen Curry, announced the creation and launch of the Curry Brand, which the company calls "a purpose-led performance brand with a mission to ensure every young person has equitable access to sport." Stephen Curry said: "All of our work together has been dedicated to creating a more equal playing field that closes the gap between those two areas. Through Curry Brand, along with the work of Ayesha and my foundation Eat.Learn.Play., I now have a long term plan to continue to address the barriers to sport that often hinder and limit a child's potential for greatness." Curry Brand will feature footwear, apparel, and accessories across multiple categories including basketball and golf, with continued category expansion in future seasons such as running and women's, Under Armour stated. Curry Brand apparel and accessories are available for purchase now, with performance basketball footwear releasing globally on December 11, the company noted.