2021-01-25 07:51:46 MED Medifast
01/25/21 01/2507:51 01/25/2107:51 | Medifast upgraded to Buy at Jefferies on signs of high interest in OptaviaAs previously reported, Jefferies analyst Stephanie Wissink upgraded Medifast to Buy from Hold with a price target of $265, up from $205, as she sees early 2021 indicators that "are flashing positive signs." Google search trends for the company's Optavia plans are "at all time highs," web visits are up 127% year-over-year in January and new Facebook followers are on pace for a monthly record high, Wissink tells investors. Her conviction in Medifast's ability to consolidate the Optavia brand "as one of the most prominent commercial weight loss programs" in the market leads her to raise her 2021 sales estimate by 7% to $1.12B, the analyst tells investors. | |
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