2022-01-16 15:08:32 WMT Walmart
01/16/22 01/1615:08 01/16/2215:08 | Walmart filings reveal plans to create cryptocurrency, NFTs, Bloomberg saysWalmart is preparing to create its own cryptocurrency and collection of non-fungible tokens, filings with the U.S. Patent and Trademark Office show, setting the stage for meeting its customers in the emerging metaverse, Bloomberg's Brendan Case and Susan Decker report. The retailer sought several new trademarks in December that show it intends to make and sell virtual goods such as electronics, decor, toys, sporting goods and personal-care products, the authors note. The applications were among a flurry the company filed on Dec. 30, including three under "Walmart Connect" - the name of the company's existing digital advertising venture -- for a financial exchange for virtual currency and advertising. Applications also were filed for "Verse to Store," "Verse to Curb" and "Verse to Home" for shopping services. It's also seeking trademarks to apply the Walmart name and "fireworks" logo to heath-care services and education in virtual and augmented reality, the publication adds. Reference Link |
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