2022-01-18 06:06:42 GENI Genius Sports
01/18/22 01/1806:06 01/18/2206:06 | Genius Sports secures major expansion of long-term partnership with bet365Genius Sports has secured a major expansion of its long-term partnership with bet365. As one of the first sportsbooks to implement Genius Sports' live streaming service, bet365 has now agreed to a major uplift in the company's premium video content including low latency broadcasts from several top tier global soccer competitions and the NFL to bet365 customers outside the U.S. Genius Sports' expanded streaming solution will deliver unique new content to help enhance bet placement and customer retention for bet365. All streaming content will be combined with Genius Sports' leading portfolio of official data across thousands of events per year, including UK football and the NFL. This includes access to the fastest, most accurate data on the English Premier League as well as the NFL's real-time statistics through its proprietary Next Gen Stats. To further enhance bet365's marketing and player engagement strategy, Genius Sports will deliver its official data-driven marketing campaigns, driving deeper engagement and lower cost of acquisition across display, video and connected TV. |
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