2022-01-18 06:17:39 SIX Six Flags
01/18/22 01/1806:17 01/18/2206:17 | Oppenheimer upgrades Six Flags to Outperform with $54 price targetAs previously reported, Oppenheimer analyst Ian Zaffino upgraded Six Flags to Outperform from Perform with a $54 price target after speaking with newly-appointed CEO Selim Bassoul. The analyst believes his strategy of "premiumization" is the right one. The company has been focused on attendance growth for too long and has neglected obvious pricing opportunities and customer experience improvements, Zaffino contends, adding that the correct path to sustainable revenue growth appears to be through fewer guests who are willing to pay-up for a better product/experience. While this strategy will likely drive less attendance, it should result in significantly stronger pricing, the analyst argues. |
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