2022-05-25 12:47:10 APRN Blue Apron
Planet Fitness
05/25/22 05/2512:47 05/25/2212:47 | Blue Apron adds partnerships with Blue Cross Blue Shield, Planet FitnessBlue Apron (APRN) announced that it is strengthening its ecosystem of partners as part of its Wellness360 initiatives. The company is adding two new strategic partnerships with Blue Cross Blue Shield and Planet Fitness (PLNT), and renewing its program with Calm, it said in a statement. Quarter to date, Blue Apron said it is registering its highest Average Order Value ever with Average Revenue per Customer sustaining above $320, while the company grows its customer base. Blue Apron plans to continue to scale these efforts through 2022 as it diversifies its ecosystem of e-commerce and other channels for both subscription and non-subscription offerings. "As part of Wellness360, we aim to work with partners that help foster a healthy lifestyle. For example, companies like Blue Cross Blue Shield are leading the way in providing customer benefits that help instill proactive wellness behavior, while organizations like Planet Fitness have like-minded customers who may be interested in joint offers," said Dani Simpson, Blue Apron's Chief Marketing Officer. "These two new partners complement the incredible relationships we already have and help us meet our goals of growing our partner portfolio to attract customers, while offering new experiences to our current ones." Blue Apron
Planet Fitness
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