2022-09-08 07:46:07 AAPL Apple
09/08/22 09/0807:46 09/08/2207:46 | Apple integrated approach to design has little competition, says OppenheimerOppenheimer analyst Martin Yang notes that Apple has made history many times with its "innovative and delightful user interface designs," and that in the firm's initiation eight years ago, it argued how "the company set human interface as one of the highest priorities in its product development." However, the analyst hadn't seen "as many strokes of genius in UI in recent years" until Wednesday, when Dynamic Island was revealed. The feature turns an obvious eyesore into a unique, adaptable, and user-friendly UI feature. Dynamic Island, as a new feature, may be less effective than the upgraded camera at driving new iPhone sales, but it is arguably the loudest reminder of what makes Apple products unique, Yang contends. The hardware and software integrated approach to design has little competition, he adds. The analyst has an Outperform rating and a price target of $190 on the shares. |
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