|Over a month ago|
Mobivity Holdings announces results of SONIC Drive-In's pilot campaign » 08:4204/2304/23/20
Mobivity Holdings announced the results of SONIC Drive-In's pilot campaign using Google's RCS Business Messaging. Using Mobivity's Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations. The record-setting results with RCS did not leverage offers, discounts or other incentives and: Resulted in five times as many app downloads versus previous MMS mobile messaging; Demonstrated a three times higher app registration rate versus typical downloads from MMS recipients; and Showed a 50 percent purchase rate from people who registered on the app. As the next generation of SMS, providing rich media features found in apps, Google's RCS Business Messaging delivers the simplicity of messaging while allowing customers to find the nearest restaurant, get special offers, order and pay via mobile. Mobivity joined Google's Early Access Program in 2017 and works with QSRs to implement RCS programs that deliver richer customer experiences.
|Over a quarter ago|
Checkers & Rally's selects Mobivity for mobile customer engagement programs » 08:3709/2409/24/19
Mobivity Holdings announced that Checkers & Rally's has selected Mobivity to power its mobile customer engagement programs in over 875 of its U.S. locations. The programs will utilize Mobivity's Reach to send timely, personalized mobile offers to Checkers & Rally's customers via SMS text messaging. This will enable the brands to connect with their customers at their moment of choice and ultimately drive guest frequency and spend across all of its locations nationwide.