Splash has partnered with Natur-Tec, a business unit of Northern Technologies, or NTIC , to pioneer a new sustainable biopolymer-based packaging solution in the Middle East and South Asian region. The brand's 80M polybags a year have been replaced with "bioplastics", a biobased and compostable plastic alternative to conventional plastics. The biobased carbon is helping reduce 298 Tons of carbon dioxide emissions a year. At the end of useful life, these eco-friendly bags are safely and completely digested by macro- and micro-organisms in natural composting and soil disposal. This approach reduces the carbon footprint of the company's packaging and provides for an environmentally responsible end-of-life through composting. The company's new approach is in line with the circular economy model and eliminates leakage into the ocean environment and landfills.