Jefferies sees 50% upside for shares of Michael Kors

After attending the KORS Collection show, Jefferies analyst Randal Konik finds it clear that the Michael Kors (KORS) brand is strong with global reach and a large total addressable market. "Michael Kors is a brand and brands have scarcity value in today's world," Konik tells investors in a research note after saying, "If you believe Amazon (AMZN) takes over the world what it won't replace is brands." The analyst adds that his firm's proprietary handbag data is showing improvement. Calling shares of Michael Kors a "value trap" is insulting," Konik writes. He sees 50% upside potential in the stock with downside risk of just 10%. The analyst keeps a Buy rating on the handbag maker with a $60 price target in a research note titled "(1) Iconic Designer, (2) BETTER DATA, (3) 10x P/E = 50% Stock Upside." Kors closed yesterday up 34c to $42.92. Konik points out that Kors trades at a 10 times price-to-earnings ratio while Coach (COH) trades near 20 times. "This makes no sense," says the analyst.