iRobot weakness attributed to steeper Roomba discounts

Shares of iRobot (IRBT) are down 7% at midday, with Piper Jaffray analyst Troy Jensen noting to Bloomberg when asked for comment that the company is running a $100 off special this week on four Roomba models this year compared to two models that saw the same discount last year. In an article on the best Black Friday deals available, USA Today noted that the iRobot Roomba 690 WiFi-Enabled Robot Vacuum is being marked down $100 to $274.99, commenting "it's down to the lowest price we've ever seen." Reference Link