On the Ads & Commerce Blog, Jerry Dischler, Vice President / General Manager, of Google Ads wrote in part: " Technology is powering more business growth around the world than ever before. And new consumer behaviors are redefining the role technology plays in everyday life...Consumers are turning to Google Search and YouTube more than ever for help with purchase decisions. In fact, we see over one billion shopping journeys happen across Google every day, When it comes to shopping on Google Search, we've made the experience more natural and intuitive...However, nothing can quite replace seeing a product in person or bringing it home to try out. Augmented reality, AR, on cameras gets us close, and shoppers are ready for it. More than 90% of Americans currently use, or would consider using, AR for shopping. Soon, merchants will be able to have 3D models of their products appear directly on Google Search, allowing shoppers to easily see them in their spaces...Using Performance Max campaigns - along with a product feed - you'll be able to drive more online loyalty sign-ups across YouTube, Display, Search, Discover, Gmail and Maps. Starting today, your Video action campaigns and App campaigns will automatically scale to YouTube Shorts...Performance Max campaigns are a powerful tool for helping you meet consumers where they are across Google channels. In fact, advertisers that use Performance Max campaigns in their account see an average increase of 13% total incremental conversions at a similar cost per action. We're announcing six upcoming additions," said Google, including more tools for experimentation, like A/B tests to see how Performance Max is driving incremental conversions expanded campaign management support in Search Ads 360 and the Google Ads mobile app and support for store sales goals... "At Google we're driven by a shared goal: to be the most helpful company in the world," noted the company in a statement.
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