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Fly News Breaks for December 20, 2019
Dec 20, 2019 | 09:04 EDT
Craig-Hallum analyst Jason Kreyer raised his price target on Rubicon Project (RUBI) shares to $13 from $12 and increased his price target on Telaria (TLRA) shares to $14 from $11 while keeping Buy ratings on both stocks after the companies announced a deal to merge and create the largest independent advertising exchange, which he views as "The Trade Desk of the supply-side." He believes the new Rubicon Project will be poised to be the primary beneficiary of ad buyers seeking to optimize their supply path, just as Trade Desk (TTD) has consolidated ad buyers, Kreyer explains.
News For RUBI;TLRA;TTD From the Last 2 Days
Jan 14, 2021 | 16:01 EST
The Trade Desk announced the appointment of Michelle Hulst as Chief Operating Officer. Hulst will be responsible for global operations, data, commercial enablement, and client services around the world as the company continues to execute on its growth strategy. Hulst previously served as Executive Vice President, Global Data and Strategy at The Trade Desk. In this position, she has been instrumental in building out partnerships and capabilities across a range of The Trade Desk's initiatives, including the industry-wide Unified ID 2.0 project, which is an upgrade and alternative to third-party cookies. As COO, Hulst retains oversight of the Global Data Team at The Trade Desk and reports directly to CEO Jeff Green. "Marketers are becoming more data-driven and deliberate in everything they do, which is driving tremendous momentum and long-term opportunity for The Trade Desk. I'm thrilled that Michelle will apply her expertise and experience to all aspects of our global operations, squarely focused on helping us scale globally," said Jeff Green, Co-Founder and Chief Executive Officer, The Trade Desk. "Michelle's appointment as our new COO will enable The Trade Desk to build on its leadership position and bring the full power of data-driven advertising to the world's leading brands."