Fly News Breaks for August 7, 2019
Aug 7, 2019 | 09:46 EDT
Loop Capital analyst Alan Gould lowered his price target on comScore (SCOR) to $5 and kept his Hold rating after its below-consensus Q2 results. The analyst maintains his view that the industry "wants a competitor to Nielsen (NLSN) but acknowledges underestimating the difficulty in measuring cross-platform data in a fragmented media universe.
News For SCOR;NLSN From the Last 2 Days
Sep 18, 2019 | 14:14 EDT
Nielsen announced it has entered into a strategic alliance with OpenSlate, which it calls "the leading independent provider of brand safety and content suitability measurement across global digital platforms." Nielsen will initially bring together OpenSlate's technology with its Digital Ad Ratings. Through this strategic alliance, Nielsen has acquired a minority stake in OpenSlate, providing equity capital to expand the company's team and technology, the company announced. Earlier, The Wall Street Journal's Sahil Patel reported, citing a person familiar with the matter, that the deal values OpenSlate at more than $100M.