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News For W From the Last 2 Days
Oct 16, 2017 | 06:36 EDT
Piper Jaffray analyst Peter Keith reiterates an Overweight rating on Wayfair (W) with an $89 price target following his firm's ninth semi-annual Fall consumer survey with 420 respondents. Wayfair's brand ranking, brand awareness and purchase activity were all higher year-over-year, Keith tells investors in a research note. The company, importantly, is, by far, the most favored furniture and home decor website, even among Amazon Prime (AMZN) members, the analyst adds. He believes the survey data suggests the Wayfair brand has "significant momentum."
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