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Fly News Breaks for September 13, 2017
Sep 13, 2017 | 07:18 EDT
KeyBanc analyst Andy Hargreaves views Apple iPhone X launch event as largely neutral. The analyst was positively surprised by the Apple Watch functionality and the price increase on the iPhone 8 and 8 Plus, but was disappointed by the lack of incremental functionality in the iPhone X to justify the $999 price point. Hargreaves believes this raises the risk that future cycles will see trade-down behavior and correlated pricing pressure. He reiterates a Sector Weight rating on the shares.
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