Flowers Foods says saw softness in fresh bakery category
Overall softness in the fresh bakery category, a competitive marketplace, and the divestiture of the mix manufacturing business in January 2017 resulted in the consolidated sales decline, partially offset by a net increase in sales of branded organic breads. Sales of DKB branded products continue to grow, driven by both volume and price, even though the company cycled the national rollout of the DKB brand on its DSD network at the beginning of the second quarter. On a consolidated basis, branded retail sales decreased 0.2% to $548.3 million, store branded retail sales decreased 1.0% to $144.3 million, while non-retail and other sales decreased 2.3% to $234.0 million. The decrease in the branded retail category resulted from volume declines in cake and buns and rolls, mostly offset by increased sales of organic bread. Store branded retail sales declined as a result of volume declines in cake, partially offset by growth in buns and rolls. The impact of the mix manufacturing business divestiture principally resulted in the decline in the non-retail and other category, which also includes contract manufacturing, vending and foodservice.