JPMorgan cautious on iRobot after Shark enters robotic vacuum space
Shark officially announced its entrance into the robotic vacuum category with features that appear to match the capabilities of iRobot's Roomba 600 and 800 series, but at a lower price, JPMorgan analyst Mark Strouse tells investors in a research note. Shark's ION robot will be available at an "impressive list" of U.S. retail distribution partners, the analyst adds. He sees the new product as adding to an increasingly competitive landscape and, at a minimum, weighing on investor sentiment for iRobot. Further, ION may present a risk to what the analyst sees as elevated investor expectations for iRobot. Strouse keeps an Underweight rating on iRobot shares. The stock in midday trading is down 11%, or $11.35, to $89.52.