Meredith names Alysia Borsa chief marketing and data officer
Meredith Corporation announced that Alysia Borsa has been named Chief Marketing and Data Officer. In her expanded role, Borsa will lead corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all national media channels. She will report to Meredith National Media Group President Jon Werther. Since joining Meredith in 2011, Borsa has served in several executive roles, including Vice President of Product for Meredith's mobile web and tablet offerings, Senior Vice President/Chief Data Officer, and most recently, Executive Vice President/Chief Data and Insights Officer.