Papa John's says shifting away from broad NFL sponsorship
Papa John's said on its Q4 earnings conference call, " While the NFL remains an important channel for us, we have determined that there are better ways to reach and activate this audience. Thus we will shift our marketing from the broader NFL sponsorship to focus on our partnership with 22 specific NFL teams. A significant presence on league broadcast and digital platforms. And on our relationships with many of the league's most popular players and personalities. By targeting investments in this way, we can start our consumer interaction around a shared brand fashion, that we believe will better support our business in an ongoing connection with these fans. Importantly, we are able to make this shift in our investment allocation without additional costs."