Level Brands announces five-year licensing deal with Dynasty Group
Level Brands announced today a five-year licensing deal with Dynasty Group USA. The deal provides for licensing under three brands either owned or managed by LEVB: Ireland Men One, or I'M1, Level Brands' men's-lifestyle brand, established to capitalize on potentially lucrative licensing and co-branding opportunities with brands focused on millennials; Beauty & Pin-Ups, or BPU, Level Brands' hair-care and disruptive women's-products brand; and David Tutera, a brand managed by Level Brands' Encore Endeavor One, or EE1, a provider of corporate brand-management services and producer of experiential entertainment events and products across multiple platforms. Under the agreement, BPU will license its brand to Dynasty for sale of cosmetic and make-up items, I'M1 will do likewise for men's grooming brushes for facial hair and shaving kits, and EE1's client David Tutera will license its brand for women's makeup brushes and men's grooming brushes for facial hair and shaving kits. The agreement provides for an annual marketing fee for each entity and royalty payments of 25% of gross sales until a threshold is met, and then 16% of gross sales from that point on. Any promotional content related to the brands will be created under separate contracts with EE1.